KINGS FIREARMS LLC – PRIVACY POLICY

Your privacy is important to us at Kings Firearms LLC and its affiliates (collectively “Kings,” “we,” “us,” or “our”), and we are committed to safeguarding, preserving, and respecting your privacy rights. This online privacy statement (the “Statement” or “Policy”) describes how we collect, use, disclose, and secure the personal information we gather about you through our website, https://www.kingsfirearmsonline.com/ (the “Site”), our application, when you register to be a brand ambassador, when you view or interact with Kings social media accounts or any social media accounts or content affiliated with us, and when you interact with us as a customer or otherwise (collectively, the “Services”).

1. You Consent to This Statement

You should read this Statement carefully so that you understand our privacy practices. By accessing, browsing, downloading, or otherwise using the Services, you confirm that you have read, understood, and agreed with this Statement. If you do not agree to this Statement, you may not use the Services.

This Statement applies regardless of how the Services are accessed and will cover any technologies or devices by which we make the Services available to you.

We may provide you with additional privacy notices where we believe it is appropriate to do so. It is important that you read this Statement together with any other privacy notice or terms we may provide on specific occasions, so that you are fully aware of how and why we are using your data. This Statement supplements these other notices and is not intended to override them.

Your use of our Services, and any dispute over privacy, is subject to this Policy and our Terms of Use incorporated by reference into this Policy.

If you have any questions or concerns about our personal information policies or practices, you can contact us in the methods described in the “Contact Us” section below.

2. Information We Collect and Share with Others

We collect information you voluntarily provide directly to us, information that we collect automatically when you interact with the Services, and information collected from third parties. The categories of personal information that we collect and the purposes for which we collect that information are described below.

Categories of Personal Information We Collect. The following list describes the categories of personal information we collect.

• Account Information includes name, email address, username, and password. We collect this information when you provide it directly to us. We collect this information for the purposes of account creation and management, advertising and marketing, analytics and research, customer service, and website security and maintenance.

• Analytics Information. We collect certain analytics information automatically as you navigate our Services. This includes cookies, tracking pixels, tags, or similar tools, which may collect information about your browser, device, geolocation, and interactions with the Services, Site, or emails. For more information, please view the “How Do We Use “Cookies” and Other Tracking Technologies?” section below. We collect this information for the purposes of account creation and management, advertising and marketing, analytics and research, customer service, and website security and maintenance.

• Contact Information includes name, email address, and phone number. We collect this information when you provide it directly to us such as signing up for newsletters, requesting information about King’s products, creating an account, or filling out a form. We collect this information for the purposes of account creation and management, advertising and marketing, analytics and research, customer service, and website security and maintenance.

• Commercial History includes information regarding the purchases you have made through our Services and your subscription information. We collect this information directly from you or from our service providers. We collect this information for the purposes of account creation and management, advertising and marketing, analytics and research, customer service, and website security and maintenance.

• Payment Information includes name, address, phone number, and debit or credit card information. We collect this information directly from you or from our service providers. We collect this information for the purposes of account creation and management, analytics and research, customer service, and website security and maintenance.

• Responses to Surveys and Questionnaires includes any information you provide to us when you respond to voluntary market research surveys such as email address and interested activities. We collect this information for the purposes of advertising and marketing, analytics and research, customer service, and website security and maintenance.

• Text Message. Opt-In Information includes your opt-in consent to receive marketing messages from us through short codes or similar means. We do not share this information with third parties.

• Social Media. Information includes information that you post by sharing on a blog or another social media platform. We collect this information when you provide it directly to us. Please note that your comments will be visible to the public, so you should never share personal information that you would like to keep private. We collect this information for the purposes of advertising and marketing, analytics and research, customer service, and website security and maintenance.

• User-Generated Content. If you post, upload, comment, or otherwise submit content on the Services, we may collect certain information about you, such as your name and email address and products you may have purchased. Be aware that as a default, any information you post on the Services, including without limitation review, comments, and text, may be available to and searchable by all users of the Services. We collect this information for the purposes of account creation and management, advertising and marketing, analytics and research, customer service, and website security and maintenance

Other Ways We May Collect, Use, or Share the Information. We may also reserve the right to collect, use, or share personal information for the following purposes:

• For Legal Purposes. We reserve the right to cooperate with local, provincial, state, federal and international officials in any investigation requiring either personal information or reports about lawful or unlawful user activity on this site. We also reserve the right to share your personal information to establish, exercise, or defend our legal and property rights, including providing information to others for the purposes of fraud prevention. We may also share your personal information with any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal information.

If we are ordered by a legal process or government to provide data about one or more individual users, we will notify those users of our compliance with that order, to the extent permitted by law.

• To Present the Site. We will use personal information to present our Site and its contents in a suitable and effective manner for you and your device.

• To Provide the Services. We will use personal information to provide the Services, including to improve operations and for security purposes.

• Customer Service. We will use your personal information to provide you with customer service, troubleshoot issues, and respond to requests, questions or comments.

• Provide Information and Opportunities. We will use your personal information to advertise travel opportunities, promotions, products, events, or Services that we think may be of interest to you.

• Business Transactions or Mergers. We reserve the right to share your personal information to third parties as part of any potential business or asset sale, merger, acquisition, investment, round of funding, or similar type of transaction. Additionally, if we are entering into a corporate transaction with a third party, we may receive personal information in connection with the diligence. If we close a transaction, the third party may transfer personal information, which we would use as described in this Policy.

• Bankruptcy or Insolvency. In the event of bankruptcy, insolvency, or dissolution proceedings, we may share your personal information with third parties as part of the sale or reorganization process.

• Information From Our Partners. We may collect information from and share information with our partners such as service providers, market research firms, timeshare exchange companies, owners associations, our affiliates, subsidiaries, joint ventures, or other companies under common control. We may combine that information with other information we collect about you, but we will always use the information as described in this Policy. We may also share information with our affiliates, subsidiaries, joint ventures or other companies under common control.

3. How Do We Use “Cookies” and Other Tracking Technologies?

We may send one or more cookies to your computer or other device.  We may also use other similar technologies, such as tracking pixels, tags, or similar tools, when you visit our Services.  These technologies can collect data regarding your operating system, browser type, device type, screen resolution, IP address, and other technical information, as well as navigation events and session information as you interact with our Services.  This information allows us to understand how you use the Services.

What Are Cookies? Cookies are small files created by websites, including our Services, that reside on your computer’s hard drive and that store information about your use of a particular website.  When you access our Services, we use cookies and other tracking technologies to:

• Estimate our audience size and usage patterns;

• Store information about your preferences, allowing us to customize our Services according to your individual needs;

• Contact you to provide you with information or services that you request from us;

• Advertise new content, events, and services that relate to your interests;

• Provide you with more personalized content that is most relevant to your interest areas; and

• Recognize when you return to our Services.

We set some cookies ourselves and others are set by third parties.  You can manage your cookies preference as described in the “Managing Your Cookies” section below.

What Types of Cookies Do We Use and Why? The following chart lists the different types of cookies that we and our service providers use on the Services, examples of who serves those cookies and links to the privacy notices and opt-out information of those cookie servers. Because the specific cookies we use may vary over time, as well as differ by the specific page you are browsing, the below chart is illustrative only.

Types of Cookies Purpose Who Serves

(for example)

Essential These cookies are required for the operation of the Services and enable you to move around the Services and use its features.  Disabling these cookies can negatively impact the performance of Services. •  Kings

•  Adobe

•  Google

Functionality These cookies are used to recognize you when you return to the Services.  This enables us to personalize content for you and remember your preferences. These cookies also enable your interactions with the Services such as emailing us and customer support chat. •  Google

Analytics, Performance, and Research These cookies, beacons, and pixels allow us to analyze activities on the Services.  They can be used to improve the functioning of the Services.  For example, these cookies recognize and count the number of visitors and see how they move around the Services.  Analytics cookies also help us measure the performance of our advertising campaigns to help us improve them and to optimize the content on the Services for those who engage with our advertising. •  AvantLink

•  Google

•  Kenshoo

•  Listrak

•  Meta

•  Microsoft Clarity

•  Monetate

Social Networking These cookies are used to enable you to share pages and content that you find interesting on our Services through third-party social networking and other websites.  These cookies may also be used for advertising purposes. •  Google

•  Meta

•  X

Advertising These cookies and pixels are used to deliver relevant ads, track ad campaign performance, or track email marketing. •  Google

•  Microsoft

•  Meta

King’s uses cookies to collect information about abandoned shopping carts. A cart is considered abandoned after one hour of inactivity or lack of purchase. Once a cart is considered abandoned, an SMS message may be sent as a reminder.

We do not use analytical tools in a manner that discloses to third parties that a specific person viewed specific video materials.

How Long Do Cookies Stay on My Device? Some cookies operate from the time you visit the Services until the end of that particular browsing session.  These cookies, which are called “session cookies,” expire and are automatically deleted when you close your Internet browser.

Some cookies will stay on your device between browsing sessions and will not expire or automatically delete when you close your Internet browser.  These cookies are called “persistent cookies” and the length of time they will remain on your device will vary from cookie to cookie. Persistent cookies are used for a number of purposes, such as storing your preferences so that they are available for your next visit and to keep a more accurate account of how often you visit the Services, how your use of the Services may change over time, and the effectiveness of advertising efforts.

Managing Your Cookies. It may be possible to block cookies by changing your Internet browser settings to refuse all or some cookies. If you choose to block all cookies (including essential cookies), you may not be able to access all or parts of the Services.

You can find out more about cookies and how to manage them by visiting https://ico.org.uk/for-the-public/online/cookies/.

Does the Site Respond to “Do Not Track” Signals? Kings recognizes the Global Privacy Control.

Consumer Right Explanation

Right to Know/Access You have the right to confirm whether we are processing your personal data, and the right to access that data.

Right of Correction You have the right to correct inaccuracies in your personal data, taking into account the nature of the personal data and the purposes of the processing of the personal data.

Right of Deletion You have the right to delete your personal data provided by you or obtained about you.

Right of Portability Up to two times per calendar year, you have the right to obtain your personal data in a portable and—to the extent technically feasible—readily usable format that allows you to transmit the data to another entity without hindrance.

Right to Opt-out You have the right to opt-out of the processing of your personal data for the purposes of:

1. Targeted advertising;

2. The sale of personal data; and/or

3. Profiling in furtherance of decisions that produce legal or similarly significant effects concerning you.

To opt-out, please visit our “Your Privacy Choices” page.

4. Your Privacy Rights

Under certain privacy laws, some state residents are entitled to various privacy rights. King’s values its customers’ privacy, and it therefore affords these rights to all users regardless of their state of residency. The chart below explains privacy rights available to you. To exercise any of the following rights listed in the chart below, with the exception of an opt-out request, please email us at [email protected]. Please note that these rights are not absolute, and exceptions may apply.

Sensitive Data. Sensitive Data, as defined by certain state privacy laws, includes precise geolocation information. For the purposes of serving you relevant advertisements based on your location, we collect geolocation information to perform geofencing. We will not collect this information from residents of Connecticut, Oregon, Texas, and Virginia without first obtaining consent. We will not collect this information from Utah residents without first presenting them with clear notice and an opportunity to opt out of the processing.

Exercising Your Rights. If you wish to exercise any of the following rights listed in the chart below, with the exception of an opt-out request, please email us at [email protected]. If necessary, we may request additional information reasonably necessary to authenticate you and your request.

In certain circumstances, you may make a request on behalf of another such as if you are an authorized agent or the parent or guardian of a child on behalf of whom you wish to exercise their rights. We may also request additional information to authenticate these requests.

We will respond to these consumer requests, if applicable, within 45 days of receipt of the request and without undue delay. If we need to extend this period, we will notify you of the delay and explain the reasonably necessary justifications for our delay.

We will provide responses to your requests free of charge unless certain exclusions apply, such as if you make more than two requests in a twelve-month period or if the request is manifestly unfounded, excessive, or repetitive in nature.

We will not discriminate against you for exercising any of your consumer rights, including by denying or charging different prices or rates for goods or services and providing a different quality of goods or services.

Appealing a Rights Request Decision. If we deny or fail to take action on your request to exercise your applicable consumer privacy rights, you may appeal our decision. To do this, you may email us at [email protected]. In the email appeal, please specify the right(s) you requested to exercise and the date you made such a request.

We will inform you in writing within 45 days of any action taken or not taken in response to the appeal. We will also provide a written explanation of the reasons for our decisions regarding your request(s).

Our Loyalty Program. We offer our King’s Firearms Loyalty Rewards Program (“Loyalty Program”) to customers of Kings. When you use our Loyalty Program, you will earn one point for each dollar you spend online or in stores. You may also receive special offers, discounts, and gift card rewards. Please note that if you exercise your Right of Deletion, we will not be able to provide these benefits because we will not be able to track them without your account information. In the course of providing our Loyalty Program, we will collect Analytics Information, Commercial History, and Contact Information. This information may be processed for the purposes of targeted advertising. We do not share this information with third parties as defined by the Colorado Privacy Act.

We offer various benefits, such as price discounts, coupons, and services, to members of our loyalty programs. Depending on how consumers engage with us upon opting into these programs, they may provide us with different categories of CA Personal Information. Participation in our programs is entirely optional, and consumers can opt-out at any time. Specific program details are outlined in the respective program offerings.

These programs are designed to enrich our relationship with you, enabling you to enjoy more of our products and services at reduced prices. Our commitment to marketing and brand development allows us to provide these programs to our customers. The value of consumer data to our business increases when combined with other data and enhanced through our privacy policy efforts.

The significance of individual consumer data to our business is influenced by various factors, such as participation levels and data enhancement efforts outlined in our privacy policy. While we don't quantify consumer data's value in accounting statements, we estimate its importance in good faith for California residents.

To assess the value of customer data to our business, we consider factors such as the costs associated with program maintenance, including IT infrastructure and marketing expertise, whether program-generated sales outweigh program costs, and the insights derived from aggregate data analysis.

4. Nevada Users’ Rights

Under Nevada law, certain Nevada consumers may opt out of the sale of certain personally identifiable information for monetary consideration to a person for that person to license or sell such information to additional persons. We do not sell personally identifiable information under Nevada law.

If you are a Nevada resident who has purchased or leased goods or services from us, you may (A) submit a request to opt out of any potential future sales, and/or (B) request changes to your Covered Information by emailing us at EMAIL. Please note we will take reasonable steps to verify your identity and the authenticity of the request.

5. California Privacy Policy

If you are a California resident, you have certain rights with respect to the collection, use, transfer, and processing of your personal information, as defined by the California Consumer Privacy Act (“CCPA”), Cal. Civ. Code § 1798.100 et seq., as amended by the California Privacy Rights Act (“CRPA”) and implementing regulations.

We reserve the right to limit these rights where permitted under applicable law, including where your identity cannot be reasonably verified or to the extent your rights adversely affect the rights and freedoms of others.

If you are a California resident, you have the right to request information from us regarding the manner in which we share certain categories of your personal information with third parties for the third parties' direct marketing purposes. California law provides that existing customers have the right to submit a request to us once a year at the designated address for and receive the following information:

• the categories of information we disclosed to third parties for the third parties’ direct marketing purposes during the preceding calendar year;

• the names and addresses of third parties that received such information; and

• if the nature of a third party's business cannot be reasonably determined from the third party's name, examples of the products or services marketed.

You are entitled to receive a copy of this information in a standardized format, and the information will not be specific to you individually. Our designated email address for such requests is [email protected].

6. State-Specific Users’ Rights

If you reside in a state that has implemented a privacy statute, such as Montana and Virginia, you may contact us directly should you wish to exercise those state-implemented rights. You may contact us at [email protected].

7. Advertising and Marketing Choice

We respect your rights in how your personal information is used and shared. If at any time you would like to unsubscribe from receiving future emails, you can email us at [email protected] or follow the instructions at the bottom of each email, and we will promptly remove you from marketing correspondence. Please note, however, that we may still need to contact you regarding other matters.

8. How Long Is Your Personal Information Kept

We will retain your personal information until the personal information is no longer necessary to accomplish the purpose for which it was provided. We may retain your personal information for longer periods for specific purposes to the extent that we are obliged to do so in accordance with applicable laws and regulations, to protect you, other people, and us from fraud, abuse, an unauthorized access, as necessary to protect our legal rights, or for certain business requirements.

We will delete your personal information when it is no longer necessary for the purpose for which it was collected, or upon your request, subject to exceptions as discussed in this Statement or under applicable law, contract, or regulation.

9. Our Commitment to Data Security

The security of your personal information is important to us. We take various reasonable organizational, administrative, and technical measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. If required by law to do so, we will notify you and/or the relevant supervisory authority in the event of a data breach. However, we cannot and do not guarantee complete security, as it does not exist on the Internet.

10. Where Your Personal Information Is Held

We process personal information on our servers in the United States of America, and may do so in other countries. If you use our Services or otherwise provide us with information from outside of the United States, you expressly consent to the transfer of your data to the United States, the processing of your data in the United States, and the storage of your data in the United States.

11. Third Party Links

Kings’s Services may contain links to third-party websites.  When we provide links, we do so only as a convenience and we are not responsible for any content of any third-party website or any links contained within. It is important to note that this Statement only applies to Kings’s Services.  We are not responsible and assume no responsibility for any personal information collected, stored, or used by any third party as a result of you visiting third-party websites.  We also advise that you carefully read the privacy notice of any third-party websites you choose to visit.

12. Children’s Privacy

Protecting the privacy of the very young is especially important.  Our Services are not intended for children under 18 years of age, and we do not knowingly collect personal information from children under 18. In the event that we learn that we have collected personal information from a child under age 18 without verification or parental consent, we will immediately delete that information. If you believe that we might have any information from or about a child under 18, please contact us using the information provided in the “Contact Us” section below.

13. Policy Changes

This Statement may change from time to time. If we need to change this Statement at some point in the future, we will post any changes on this page. You should check these terms when you use the Site. Your continued use of the Site constitutes acceptance of the most current version of this Statement.

14. Contact Us

If you have any questions about this Privacy Policy, please contact us by email at [email protected].